The roster
Characters built for brands.
Our creators don’t just run ads—they’re walking billboards for male interests, built around lifestyles brands naturally belong in. Every platform is an ongoing storyline, giving the right brands a chance to step in, become part of the world, and reach millions without ever feeling like an interruption.
Chuck Mundy
The World’s Grandpa
A beer-drinking, hotdog-eating, gambling American icon built for the internet. His world blends beer, gambling, food, golf, sports, and unapologetic male entertainment. Chuck doesn’t run ads—the right brands are already part of the storyline.
Work with Chuck
Jackleston
The Life Every Man Dreams Of
Built around being unemployed, risking it all, partying, traveling, nightlife, sports, fitness, and cars. Fast-paced, personality-driven, and always moving, his world gives brands a natural place inside the lifestyle of an everyday guy who fell into entertainment.
Work with JackWhat we do best
- Spirits & Alcohol
- Nicotine
- Gambling
- Fitness & Performance
- Sports
- Health and Wellness
Interested in working together?
Let's work